Introducing the new Harper Adams University brand

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Introducing the new Harper Adams University brand

Posted 13 March

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As the population grows, so do demands on the planet. Managing this resource has never been so important.

Since it was founded in 1901, Harper Adams University has been designed to meet this challenge - with courses spanning the food supply chain from farm to fork, engineering, land management and sustainable business.

Part laboratory, part farm, part invention hub, part think tank and part industry, Harper represents a blueprint for the modern university.

A university where the focus is on applied research and real world education.

A university that invites students, academics and industry to unite in tackling tomorrow’s challenges today.

Harper’s new brand – including a new logo – reflects our proud heritage, progressive outlook and open-for-business attitude.

Unveiling the new brand today, Director of Marketing and Communications, Simon Pride, said:

“The full Harper crest is a much loved part of the University’s proud heritage and will continue to be used on ceremonial occasions such as graduation and proudly displayed on landmark buildings.

"However, the brief for a new logo for the Harper brand was twofold. Firstly to create a logo that represents a forward–looking and inclusive institution. Secondly to create a simplified logo that is flexible enough to use on today’s increasingly digitally-led channels.

"The new Harper brand and logo was developed over six months by a small team of University staff, both academic and professional services, and the Harper Adams Student Union, in partnership with design agency Bond and Coyne.

"We have created a bold, confident and modern brand that challenges preconceptions of Harper and reflects the reality of Harper today as the leading university in its sector. Our new marque is flexible enough to use in digital and analogue media – as happy in video as it is in print or at an event. A logo that is not always relegated to the bottom right hand corner of the page, but that, like Harper itself, is actively engaged in the story being told.

"The intention is to roll out the new brand concentrating on key channels first – the 2018 prospectus and recruitment events this summer – and then move on to all other channels over the next year.”

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