Staff Directory

Patricia Parrott MBA, Dip.M. Chartered Marketer

Principal Lecturer Agri-food Marketing/Placement Coordinator

Teaching Duties

  • Principal Lecturer in Agri-food Marketing
  • Assistant Head of Department
  • Placement Co-ordinator
  • Undergraduate/Postgraduate - Agricultural Marketing, Marketing Management modules
  • Short course and workshops across range of agri-food marketing themes.

Research Interests

  • Agri-food supply chain management topics, from farm to consumer across all food groups.
  • Temperton Fellow – Scholarship into ‘Consumer Perceptions of the Poultry Industry’.
  • Awarded a Farmers Club Postgraduate Charitable Trust Scholarship to research the ‘Egg Industry- The Market Drivers, Consumer Demand and Innovation’ in both USA and the UK

Professional Memberships

  • Chartered Institute Marketing – Chartered Marketer
  • Chartered Institute Marketing – Committee member Food Drink and Agriculture.
  • World Poultry Science Association

Academic Department: Food Science and Agri-food Supply Chain Management

Tel: +44 (0)1952 815273

Office: 105 Regional Food Academy

Research profile: ORCID


Harper Adams University supports Food and Farming Futures, the online land-based library.

Food and Farming Futures

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Additional Information
  • Many confidential market research reports for clients
  • Numerous conference papers and discussion papers

Other Roles

  • Placement Co-ordinator
  • Placement Manager for Business, Agrifood, Food Retail and Food courses.
  • Undertake client specific research projects through



You can contact Patricia Parrott if you would like to discuss any of the following course modules: