Effective Marketing Skills for Farmers


Dates on Application


Prices on application

Full residential rate: £66.50 per night

Who is the course for?

Farmers and advisers


On completion of this course, you will have gained:

  • Awareness of place and need of marketing
  • Skills and awareness of market analysis and consumer buying behaviour
  • Skills and knowledge related to creating a marketing plan

Course content

  • The marketing function and its key role
  • Customer buying behaviour
  • Marketing routes
  • Market information and research
  • Promotion and advertising
  • Market risk
  • Market planning


One day

Contact Us

Short Course Office
Harper Adams University
Newport, Shropshire, TF10 8NB
Telephone: +44 (0)1952 815 300
Fax: +44 (0)1952 812 125
Email: scco@harper-adams.ac.uk